revenue intelligence

Revenue IQ

Per-fan LTV, churn risk, whale radar, and content→sub→tip attribution. Computed every 15 minutes by the attribution roller.

MRR
$0
Realized LTV
$0
Active whales
0
Avg churn risk
0%

Revenue growth

$0▲ 20.3% w/w
tips this week
$4,810

Attribution flow

Views1.8M
Link clicks96.4K5.2%
Landing41.2K42.7%
DM started11.8K28.6%
Subscribed2.3K19.6%
Tipped1K45.0%
subs vs LTV share by source
tiktok
61% subs · 38% LTV
instagram
24% subs · 41% LTV
x
15% subs · 21% LTV

MRR waterfall· this month

$23,600
Start MRR
+$6,400
New subs
+$2,100
Expansion
+$980
Reactivation
$-1,240
Contraction
$-3,440
Churn
$28,400
End MRR
growth lossnet +$4,800 (20.3%)

Cohort retention· % still paying, by weeks since join

cohortW0W1W2W3W4W5W6
W08 ·38
100%
84%
76%
71%
66%
63%
61%
W10 ·61
100%
87%
79%
74%
70%
67%
64%
W12 ·88
100%
86%
80%
75%
72%
69%
W14 ·112
100%
89%
83%
78%
75%
W16 ·141
100%
90%
85%
81%
W18 ·168
100%
91%
86%
W20 ·197
100%
92%
W22 ·231
100%
later cohorts retain better — onboarding + autopilot warmth compounding

Whale LTV leaderboard

FanLTVSpentWhale
Marcus
Marcus
T3 · $99 VIP
$6,100$4,2800.96
Devon
Devon
T3 · $99 VIP
$4,400$3,1200.88
Eli
Eli
T3 · $99 VIP
$4,100$2,9600.84
Renzo
Renzo
T2 · $29.99
$1,900$1,3400.72
Owen
Owen
T2 · $29.99
$1,720$1,1800.69
Noah
Noah
T2 · $29.99
$1,500$9800.66
Kai
Kai
T2 · $29.99
$1,180$7400.61
Priya
Priya
T2 · $29.99
$990$6200.55
Luca
Luca
Churned
$540$5400.31
Jules
Jules
T1 · $9.99
$480$2200.34
Diego
Diego
T1 · $9.99
$320$1400.30
Theo
Theo
T1 · $9.99
$210$890.28

Churn-risk watchlist

Luca
LucaX
⚠ gone silent 2+ weeks
21d since touch · $0/wk
94%
Renzo
Renzo$
⚠ cooling off — slowing replies
9d since touch · $28/wk
67%
Owen
Owen$
⚠ cooling off — slowing replies
6d since touch · $24/wk
58%
Theo
TheoIG
⚠ spend velocity dropping
3d since touch · $12/wk
41%
Diego
DiegoiM
⚠ spend velocity dropping
2d since touch · $18/wk
38%
Jules
JulesiM
⚠ spend velocity dropping
0d since touch · $22/wk
31%